OFFICE OF SPECIAL AFFAIRS NETWORK ORDER
OSA NW ORDER 19
18 February 19881
WILLFUL FALSE REPORTS
(Originally written by LRH on 21 January 1975. Issued as an OSA NW Order on 18 February 1988.)
In dealing with governments, one would usually go on the theory that the government has stupidly accepted false information into its files and is riding or leaning on one because of it. This would be a relatively sane interpretation.
However, one cannot rule out another possibility. The government could be willfully manufacturing false reports in order to get rid of somebody.
Thus one can see that a superficial DAing2 of each false report would wind up as perpetual motion as one is dealing with a lie factory.
The insane covertly execute hidden destructive intentions. By all standards modern governments are not sane.
Thus, somewhere at the bottom of the pile is some hidden intention.
In collecting government files and the various false reports in them, through the use of Freedom of Information Act, it is not enough to simply see they are false and DA them. This of course is a necessary action but is NOT the basic action.
One needs to construct a data bank of all documents and cross-index to get all documents in their possession — using one file to find things that will detect the existence of unrevealed additional documents.
This is not the final use of the data bank.
As in any insane being, one is looking for the basic intention that prompts the false reports factory to operate.
Somewhere at the bottom of the mess there will be found a being and an intention.
As one is dealing with the insane it probably won’t be logical. It will be what it is.
Confrontation of a government agency and DAing cools them down and causes them to back down. This is an insane attribute — to fear disclosure and greatly value their rickety PR. So nothing in this should inhibit doing that.
But the end of this trail will be a blockbuster of a hidden order or intention.
It will have come from an insane individual with insane plans, with an insane idea that we could end it.
This is not it but a crude example: “they make people think, so my plans to get the whole country crushed might be detected.” But that would be too sane.
More like: “they are really able to handle drugs so we would have to fire all our veterinaries.”
Someone insane has been on this line.
It will be among the earliest dates and the craziest documents.
This is what the data bank, made up of documents obtained through the Freedom of Information Act, will eventually turn up if we carry right on through. And, documented and publicized, will blow the whole thing.
You have seen how far-fetched the lies are and how ineffective the effort really is.
Well, don’t overlook that the false reports are willfully false and prompted by some basic intent we have not yet unmasked — but which we will.
L. RON HUBBARD
Adopted as official
Church policy by
CHURCH OF SCIENTOLOGY
B O A R D P O L I C Y L E T T E R
30 May 1974
C O N F I D E N T I A L
PR SERIES 24
HANDLING HOSTILE CONTACTS/DEAD AGENTING 1
It is a not too infrequent part of the job of a PRO to encounter hostile
contacts. To handle such, one has to be fast and effective at dead agenting.
Every successful PRO knows how to dead agent and wins.
As the tech on dead agenting and handling hostile contacts is scattered in
various P/Ls and write-ups, it is issued collectively now as policy for use.
Learn these techniques well. Use them with success!
Passages taken directly from L. Ron Hubbard’s writings or from transcripts of
his verbal briefings are in italics [indented]. Other passages are from D/G
PRO WW write-ups reproduced by courtesy of the Guardian’s Office.
These materials relate directly to
PR Series 23 The Press Book
PR Series 22 Press Conferences,
It is my specific intention that by the use of professional PR tactics
any opposition be not only dulled but permanently eradicated. This
takes data and planning before positive action can occur. (LRH)
Never let entheta pass unhandled. Prevention is better than cure. Handle
fast, handle with live communication, handle with documentation, use PR
technology including tone scale evaluation. Liaise with your senior and the
other divisions/bureaux. Maintain ethics presence and see the matter through
to a completion including the discrediting of the attacker.
Experience has shown that defence is only effective when one sorties or
The errors we have made have been:
1. Defending only.
2. Defending on Scientology ground.
3. Being reasonable and assigning mild motives to the enemy.
4. Failing to attack early and hard.
5. Undervaluing the broad social value of Scientology.
6. Individuating from other similar organizations.
7. Not learning enemy tactics and using and bettering them.
8. Failing to heavily contest for public opinion and public media.
9. Failing to identify the enemy early and hit him hard. (LRH)
The technique of proving utterances false is called “DEAD AGENTING”.
It’s in the first book of Chinese espionage. When the enemy agent gives
false data, those who believed him but now find it false kill him – or
at least cease to believe him.
So the PR slang for it is “Dead Agenting.”
This consists of disproving utterly the false statement with documents
or demonstration or display.
One has to have a kit (a collection of documents) or the ability to
demonstrate or something to display.
STATEMENT: “I’ve been told you are in trouble with Income Tax people.”
REBUTTAL: “Here’s a document of fully paid taxes and a letter of
commendation from the tax authorities.” Displays same.
Result? Whoever told him that is now dead with him as an accurate
The _best_ way to dead agent is when the person makes some disprovable
statement, find WHO to fix his mind on it and then produce the rebuttal.
STATEMENT: “I hear you aren’t married to the man you’re living with.”
REBUTTAL: “_WHO_ told you that?”
STATER: “I forget.”
REBUTTER: “Well, you remember and I’ll show you some proof.”
STATER: “Well, it was a man…”
STATER: “Joe Schmo.”
REBUTTER: “Okay. Here’s my marriage certificate. Who’s the Joe Schmo
Now it’s Joe Schmo who’s the mystery. How come he lies? What’s in it
When one hasn’t got the document but can get it one can say “You tell me
the name of whoever said that and next time I see you I’ll show you
something _very_ interesting about it.”
And be sure to get the document and see him again.
Dead agenting has a billion variations. “It won’t fly.” Fly it.
“Place is empty.” Show him it’s full.
The subject matter of Dead Agenting is PROOF in whatever form.
You only challenge statements you _can_ prove are false and in any
conversation let the rest slide.
EVERY FRIEND, EVERY OPINION LEADER, EVERY STAFF MEMBER YOU HAVE SHOULD
BE SUPPLIED WITH A DEAD AGENT PACK CONTAINING PROOFS AGAINST COMMON
RUMORS (AND BROCHURES AND COACHING TO FILL THE VACUUM). (LRH)
In defending against hostile PR, once more it is in the R that counts.
Sun Tzu in his book about warfare gives several types of agent. One of
these is the “dead agent” because he tells lies to the enemy and when
they find out they will kill him.
Hostile (or counter-PR) is usually the usual fabric of lies.
If one finds out the lies being told and documents just one as being
false, he has made counter-PR recoil. His hearer will never believe him
again. He’s ‘dead’.
In the war between psychiatric hostile PR and the truth of Scientology,
the “dead agent” caper has a field day. Psychiatric PR has been lying
for 20 years. Documented, the fact of these lies are lies is _killing
You understand, it’s not one PR’s word against another’s. It’s one PR’s
documents against the other PR’s lies! That is correct defensive PR.
The quality of the documentation is a major factor. The PRO should have the
right to chit and demand better quality documentation if it’s not up to
standard. One should be very inventive and very creative in the presentation
of his pack. As the false reports on us are generally repeated over and over
and over again in different ways one can have in stock, so to speak, false
report correction packs and booklets. One of these could be the _Background
and Ceremonies of the Church_, a WW publication. There are various bona fide
publications for different countries. There is _Scientology 20th Century
Religion_, there is the publication _Viewpoint_ from the US and we now have
Omar Garrison’s _Hidden Story of Scientology_. Then there are things like
the quote from the Encyclopedia Britannica Year Book, etc.
This is correct procedure:
1. Spot who is attacking us.
2. Start investigating them promptly for FELONIES or worse using our
own professionals, not outside agencies.
3. Double curve our reply by saying we welcome an investigation of
4. Start feeding lurid, blood sex crime actual evidence on the
attackers to the press. (LRH)
Also press releases should always contain some factor of endurance.
This gives the public the idea that we endure. Examples:
“For many years now we have stated…”
“We have stood up to such attacks many times and are still surviving and
“Since 1950 we have…”
“Eighteen years ago…”
ALWAYS ATTACK in a press release. Never Defend or Deny. (LRH)
Reporters are a kiss of death unless one really is an expert PR man
himself. Reporters have to be handled and well. If truly friendly,
they have to be wooed. If not they have to be handled. The routine is
(1) Whisper of a bad story (2) Get a lawyer (3) Threaten suit (4)
Totally discredit using the technique of the Dead Agent caper which MUST
be understood in full. It consists of photostats of good stories and
authentic documents that state the truth and thus wreck any lies and the
liar. “Dead agent” means when they find out the guy lied (proven by
documents) he’s dead. The kit of the PRO MUST contain a full set of
such documents, adequate to cancel out any lies told.
And it must be fast. It must come to an immediate confrontation. (LRH)
The actual handling is very swift. You can make the offending person the
butt of your wit, handle seriously, take him over the hills and far away
conversationally, but it has to be swift and smooth with one person in
As soon as you get some entheta about us, you immediately jump on the
person and ask who else has he been saying that to, getting all the
names. Ask for the person’s credentials, where he comes from, who sent
him – give him a hard time of it. (LRH)
We endeavor to hit from as many directions as possible. For example, a
reporter was conducting a one-man crusade against Scientology in his
newspaper. PR handled by having formal complaints made on the conduct of the
reporter to his newspaper, the Press Council and the police with full
documentation as to the lies he told and actions which he had taken,
including threats and attempted blackmail by him. A full submission was
presented giving six or seven pounds weight of PR data from the Church of
Scientology on itself, its social reforms, its view on psychiatry, etc. This
data was indexed and bound so that it looked something of value. The pack
was left with a high official and other officials were informed that full
submissions had been left there and if they needed information he would be
able to supply it. The Press Council ended up investigating the reporter and
the stomach has gone out of his crusade.
False reports are corrected by true facts. You do whatever you have to do to
get the true facts communicated and published. Documentation is the biggest
aid in doing this. Communicating corrections obtained from other media helps
build ethics presence and makes for a careful press and media.
When an entheta story with false reports has been published it must be
handled fast by telephone call, by personal visit, and always by letter
confirming. The PR needs documentation which refutes and he needs it
available to show or to give to the media. It is an obliteration tactic.
For example, a newspaper publishes its third entheta article. Legal plays a
hard line and PR plays the part of the peacemaker until a retraction and
legal settlement is made. Documentation is then sent to all press, the Press
Council and journalists and individual reporters. The documentation has a
plea for reform and clean up of ethical standards. The result: the reporter
in question will no longer be on staff.
Every correction you obtain comes as something you can use. It is “beans”;
there is an exchange now because you can use that in your prevention.
A common error in the actual tech of false report correction is contained in
repeating the original entheta in our published correction of it. By that we
give the enemy two cracks. This is very easily avoided by simply doing an
item fact correction sheet and making it clear that it is not for
publication, accompanying it with the thing which is for publication or
promising the thing for publication to follow.
Time is always of the essence. The longer an entheta piece is permitted to
persist the more difficult the correction becomes, the more damage is done by
it and the more likely it is to be quoted by another.
Research and experience has shown that there are various factors which
contribute to successfully obtaining equal space in the media. The major
1. Speed of handling.
2. Duplication of the nature of the media or person(s) one is approaching.
3. Personal, live communication.
4. Full documentation and correction of facts in previous article.
5. Correct tone level evaluation and handling of media terminals.
6. Previous theta articles on Scientology.
Yes, one says, but how about the violent opposition? How about that
Well, he’s a problem. But he _is_ an opinion leader.
One has to decide how much of an opinion leader he is.
If you don’t handle a would-be opinion leader who is anti but who is NOT
an opinion leader, people get cross.
The decision here stems from
a. Is he talking about actual abuses? or
b. Is he just lying?
In either case one has certain courses of action. If the abuses are
actual, work to remedy them. If he is just lying, lay out the truth.
If he really isn’t an opinion leader, ignore him.
But one can only interfere with him or remove him if many, many are
getting cross because you don’t. But that’s a risky business.
As a rule, only that dissident person should be removed who is speaking
in your name and on your lines and using your power to do you down. And
then he can only be removed off your lines as you are under no
obligation to finance or empower your own opposition. That’s suicide.
He is not an opinion leader but a traitor for he owes his power to you.
Usually anti-opinion leaders are made by neglect.
PR-wise one has to catch them early and handle. (LRH)
One propagandizes the enemy population or one’s own or neutrals.
In popular interpretation it is a parade of lies or half-truths or
PR and advertising technology and mass news media are employed as well
as word-of-mouth and posters.
The trouble with it is that it can often be disproven, discrediting the
utterers of it.
It may serve the moment but after a war it leaves a very bad taste.
If one is engaging on a campaign of this nature, its success depends on
sticking to the truth and being able to document it.
The entire black propaganda campaign conducted for 21 years against
Scientology began to fold up in its 18th year because never at any time
did its instigators (a) have any factual adverse data or (b) tell the
The Scientology movement continued if only by heroic means and much
But at last nobody of any note believed the propaganda.
The attackers pulled in on themselves a counterattack based on
penetrating horrible documented truth.
It required intelligence-like tactics to discover who it was exactly.
The “dead agent caper” was used to disprove the lies. This consisted of
counter-documenting any area where the lies were circulated. The lie
“they were ___” is countered by a document showing “they were _not_”.
This causes the source of the lie and any other statements from that
source to be discarded. (LRH)
The technique is:
A hidden source injects lies and derogatory data into public view.
Since it _is_ a hidden source, it requires an intelligence approach to
successfully end it.
In the meanwhile the “dead agent caper” is the best tool to counter it.
A good policy when faced with a Black Propaganda campaign is to defend
as best you can (dead agent and legal restraints) while you find out
(intelligence) WHO is doing it. Then, confrontation can occur. Finding
and suing false whos can make things much more involved. (LRH)
When one is not fighting a battle against Black Propaganda, public
relations is easy.
One hires a reporter who gets to work thinking up ideas and turning out
releases. That’s why reporters are often thought of as Public Relations
people which they are not.
In the face of a Black Propaganda Campaign, such releases are twisted,
refused and that is the end of it.
There is far more to the art than this.
These are some of the rules that apply:
1. Fill the vacuum of omitted data with factual data.
2. Prove all false utterances heard are lies.
3. Discredit every rumor encountered.
4. Handle the interest level with any utterance.
5. Carefully study out the scene until the exact source is located.
6. Use the knowledge of source to impede or destroy the source of Black
Propaganda by non-criminal means.
7. Continue to fill the vacuum of no data with good data using any
Each one of these points could well take a book. But understanding them
and using one’s initiative one can fill in a lot of the tech himself.
The variations of each one are endless. (LRH)
If there will be a long-term threat, you are to immediately evaluate and
originate a black PR campaign to destroy the person’s repute and to
discredit them so thoroughly that they will be ostracized. (LRH)
In other words, handle the hell out of it. (LRH)
PR isn’t “being nice.” It is a dynamic subject. (LRH)
Alethiea C. Taylor
Acting LRH Pers Sec
LRH Pers Comm
as ordered by
L. RON HUBBARD
Copyright (c) 1974
by L. Ron Hubbard
ALL RIGHTS RESERVED
- Retrieved from https://johanw.home.xs4all.nl/CoS/hostile-contacts.txt ↩
HUBBARD COMMUNICATIONS OFFICE
Saint Hill Manor, East Grinstead, Sussex
All PR Packs
PR Series 18
HOW TO HANDLE BLACK PROPAGANDA
RUMORS AND WHISPERING CAMPAIGNS
“Black propaganda” (black = bad or derogatory, propaganda = pushing out statements or ideas) is the term used to destroy reputation or public belief in persons, companies or nations.
It is a common tool of agencies who are seeking to destroy real or fancied enemies or seek dominance in some field.
The technique seeks to bring a reputation so low that the person, company or nation is denied any rights whatever by “general agreement.” It is then possible to destroy the person, company or nation with a minor attack if the black propaganda itself has not already accomplished this.
Vicious and lying gossip by old women was the earlier form of this tactic and was so bad that some areas put them in public stocks (neck yokes) or drove them out of town.
In modern times there is no such check on black propaganda. Difficulties and costs of libel and slander suits, abuse of press privilege, lay anyone open to such a campaign.
All one needs is an enemy. And there are few men in history who have been without enemies.
There are random individuals in the society who do not understand very much.
This is expressed as a sort of malicious glee about things. Such pass on slanderous rumors very easily. In an illiterate society such people abound. Since they cannot read, the bulk of knowledge is denied to them. Since they do not know very many words, much of what is said to them is not understood.
This is not isolated to the illiterate only.
What they do not understand they substitute for with imaginary things.
Thus such persons not only listen to slander but also corrupt and twist even it.
Thus a rumor can go through a society that has no basis in truth.
When numbers of such rumors exist and are persistent, one suspects a “whispering campaign.” This is not because people whisper these things but because like an evil wind it seems to have no source.
Black propaganda makes use of such a willingness to pass on and amplify falsehoods.
Much black propaganda is of course more bold and appears blatantly in irresponsible (or covertly controlled) newspapers and radio and television.
But even after a bad press story has appeared or a bad radio or TV broadcast has been given, the “whispering campaign” is counted upon by black propagandists to carry the slander through the society.
Thus any person, any being, is at risk.
No person, company or nation has totally clean hands. That is left to the saints. In childhood one stole a few apples, broke a window or two, dented a fender, went joy riding in a “borrowed” vehicle or took pennies or candy bars that weren’t his own.
Childhood is quite lawless and the teenage period is often a revolt against the closer and closer fitting straitjacket of “proper social conduct.” One marries the wrong spouse or goes astray with another in some incautious moment, or commits various large and small sins of which society disapproves.
Any of these things tend to make one vulnerable to attack, upon his past or repute.
A person comes to fear bad things being said about him. In the face of a whispering campaign, real or imagined, one tends to withdraw, tends to become less active and reach less.
This is equally true of companies and even nations.
Thus, unless one knows how to handle such an attack, one can in fact be made quite miserable and ill.
The world is full of madmen.
The basic characteristic of extreme madness is perpetual attack, attacks on anything, attacks on persons or things which contain no menace.
Extreme, not petty, crime is at the root of such an impulse.
The attacker has an evil purpose in life. He is a thing of death, not life. And his harvest is a death harvest.
Such a person feels he cannot be safe unless everything else is dead.
His evil purpose takes many forms and expressions. The end product is the same—death.
Where an attacker has gone too far he is himself then attacked. Long, bitter quarrels and national wars are alike the to and fro exchange of violence.
Where an attacker lacks the physical means of destroying others and where his own purpose would fail if disclosed, the attacks become covert.
He uses word of mouth, press media, any communication channel to spit his venom. He hides himself as the source; he makes the verbal attack seem logical or real or proven.
He counts on the utterances being picked up or distorted and passed on by the more base people in the society.
This is black propaganda. It is intended to reduce a real or imagined enemy, hurt his income and deny him friends and support.
Companies or associations do this to competitors. The American Medical Association maintains its multibillion dollar monopoly over sickness by continuing a long, well-financed black propaganda campaign against anyone it thinks might threaten their income. The head of their “Department of Investigation” (as they call their black propaganda department) once said they just kept it up and kept it up against any rival and one day WHAM! They use press releases, their own members, paid ads, displays, government connections and speakers, any channel, to release endless streams of imaginary tales against any imaginary rival. While this does bring them government support it has brought them deep hatred not only from rivals but the public at large.
They get back what they put out. They were once wealthy. They are no longer. Their members dislike them and increasingly doctors belong only to state medical societies, not the AMA. The individual doctor most often has good public
relations. His main society benefits from this and betrays it. One day, no AMA. WHAM!
So black propaganda is not something one lightly instigates. For it recoils on the person who uses it.
Let us see how it recoils.
Too much venom put out stains one with venom.
Too much black propaganda gets attacks in return.
Black propaganda is essentially a fabric of lies. The AMA simply imagines stories to put out or have put out.
Sooner or later such stories are found not to be true. ONE false story can destroy the credit of the teller. Now who listens?
Thus a black propaganda campaign is vulnerable. The attacker sooner or later is attacked- often by many.
But those who have to counter such a campaign need the technology of how it is handled.
There is a natural law at work that unfortunately favors black propaganda.
WHERE THERE IS NO DATA AVAILABLE PEOPLE WILL INVENT IT.
This is the Law of the Omitted Data.
A vacuum tends to fill itself. Old philosophers said that “nature abhors a vacuum.” Actually the surrounding pressure flows into an area of no pressure.
It is this way with a person, company or nation.
Hit by lies the person tends to withdraw. This already tends to pull things in.
The person does not then wish to put out data. He becomes to some degree a mystery.
To fill that mystery people will invent data.
This is true of persons, companies or nations.
This is where public relations is a necessity.
Essentially public relations is the art of making good works well known.
It is a fatal error to think good works speak for themselves. They do not.
They must be publicized.
Essentially this is what public relations is. And this is why it is—to fill that vacuum of omitted data.
In the midst of a black propaganda campaign one is denied normal communication channels. The press media along which the campaign is being conducted will not run favorable comment. One is mad if he thinks it will as it is serving other masters that mean to destroy the repute of the target.
“Authoritative” utterances push plain truth out of sight.
Thus public relations people have to be very expert in their technology when they confront black propaganda.
When one is not fighting a battle against black propaganda, public relations is easy.
One hires a reporter who gets to work thinking up ideas and turning out releases. That’s why reporters are often thought of as public relations people which they are not.
In the face of a black propaganda campaign, such releases are twisted, refused and that is the end of it.
There is far more to the art than this.
These are some of the rules that apply:
1. Fill the vacuum of omitted data with factual data.
2. Prove all false utterances heard are lies.
3. Discredit every rumor encountered.
4. Handle the interest level with any utterance.
5. Carefully study out the scene until the exact source is located.
6. Use the knowledge of source to impede or destroy the source of black propaganda by noncriminal means.
7. Continue to fill the vacuum of no data with good data using any channels available.
Each one of these points could well take a book. But understanding them and using one’s initiative one can fill in a lot of the tech himself.
The variations of each one are endless.
1. Fill the Vacuum
First of all, cease to withdraw. It is proven conclusively that in public relations handling of black propaganda, only outflow pays off. Saying nothing may be noble in a character but it is fatal in public relations. Yet even “experts” advise it (when they are doing their clients in).
Blunt denial is crude and can be used against one as a sort of confirmation.
You don’t have to announce or spread a flap and never should. PR men often make the flap.
But don’t interpret this as “silence is necessary.” Get in a safe place and speak up.
Use any channel to speak up. But don’t seek channels that will corrupt what you say in repeating it.
Don’t stay on the same subject that you are being attacked on.
An example of speaking up without denying and thus confirming might be:
STATEMENT: “I read your company went broke last month.”
REBUTTAL: “My God. You’re telling me! If we hadn’t got out of that contract we really would have gone broke. There was a hell of a row in the boardroom. But McLinty won. Scotch to the core. He said, ‘I won’t sign it!’ Like to have tore the president’s head off. Hell of a row. Seems like we got 80 million buried somewhere and McLinty is in charge of it and he won’t move an inch on it.”
The interrogator’s conclusion is you’re not broke. He’s got data. The vacuum is filled with a story of board rows and 80 million mysterious reserves.
2. Disprove False Data
The technique of proving utterances false is called “DEAD AGENTING.”
It’s in the first book of Chinese espionage. When the enemy agent gives false data, those who believed him but now find it false kill him—or at least cease to believe him.
So the PR slang for it is “dead agenting.”
This consists of disproving utterly the false statement with documents or demonstration or display. One has to have a kit (a collection of documents) or the ability to demonstrate or something to display.
STATEMENT: “I’ve been told you are in trouble with income tax people.”
REBUTTAL: “Here’s a document of fully paid taxes and a letter of commendation from the tax authorities.” Displays same.
Result? Whoever told him that is now dead with him as an accurate informer.
The best way to dead agent is when the person makes some disprovable statement, find WHO to fix his mind on it and then produce the rebuttal.
STATEMENT: “I hear you aren’t married to the man you’re living with.”
REBUTTAL: “WHO told you that?”
STATER: “I forget.”
REBUTTER: “Well you remember and I’ll show you some proof.”
STATER: “Well, it was a man.
STATER: “Joe Schmo.”
REBUTTER: “Okay. Here’s my marriage certificate. Who’s the Joe Schmo nut anyway?”
Now it’s Joe Schmo who’s the mystery. How come he lies? What’s in it for him?
When one hasn’t got the document but can get it, one can say, “You tell me the name of whoever said that and next time I see you I’ll show you something very interesting about it.”
And be sure to get the document and see him again.
Dead agenting has a billion variations. “It won’t fly.” Fly it. “Place is empty.”
Show him it’s full.
The subject matter of dead agenting is PROOF in whatever form.
You only challenge statements you can prove are false and in any conversation let the rest slide.
EVERY FRIEND, EVERY OPINION LEADER, EVERY STAFF MEMBER YOU HAVE, SHOULD BE SUPPLIED WITH A DEAD AGENT PACK CONTAINING PROOFS AGAINST COMMON RUMORS (AND BROCHURES AND COACHING TO FILL THE VACUUM).
3. Disprove Every Rumor
Proving negatives is almost impossible. “How do I know you aren’t a CIA man?” Well, how can one prove that? One can’t whip out a KGB badge as that would be just as bad. No one ever wrote a document, “Bill Till is not a member of the CIA.” Useless. It is a denial. Who’d believe it?
Sometimes “You don’t” works.
But the right answer to a negative (no proof) is a “fill the vacuum.”
STATEMENT: “How do I know you’re not a CIA man?”
REBUTTAL: “Christ, please don’t insult me! The CIA tried to hire me once. Said they’d shoot me if I didn’t join up. Cuba it was. I was a sugar salesman.
And Batista was trying to … etc., etc. See this scar on my leg? (Pulls up pants.) Batista cop shot me because he thought I was CIA. So don’t bring up painful subjects. (Rubs scar.) (Laugh.)”
But once in a while you can prove a negative. Accused of drug smuggling one can show he’s a member of the antidrug league. The counter in a negative proof must be creditable.
A million million variations exist in dead agenting.
The basis of it is NOT to be the thing rumored and to be able to prove it fast.
4. Handle the Level
Handling interest level is basically an exercise in the Tone Scale. (See Tone Scale Charts of Human Emotion.)
Agreement occurs at the same emotional tone level as the person making the statement. He buys his facts at that level.
To go half a tone up from his level is to command him within his zone of reality.
STATEMENT: “It’s hopeless trying to believe in anyone. I thought you people were all right but now I hear you are all hippies. (In a dull apathy.)”
REBUTTAL: “Oh, oh, oh, who could have told you such a sad lie. (Sob)”
STATER: “Wouldn’t be any use to say.”
REBUTTER: “(Sob) But you’ve got to say. Oh, I feel so awful.”
STATER: “Well, he wouldn’t care if I told. It’s the local minister.”
REBUTTER: “(Sob) (Kleenex) What an awful thing to say. Just because we found him dead drunk and took him home to sleep it off, and he said if we ever told he’d say we’re hippies.”
STATER: “What a sad story. Oh, it’s a bad world. How ungrateful.”
You go half a tone up. Give him a story, on the subject or not. Like “(Sob) That’s because we lost our instruments. We once were a band and this nightclub owner wouldn’t pay us and we had to sleep in the barn (sob). ”
STATEMENT: “I hear some bad things about you people. (Covert hostility.)”
REBUTTAL: “(Anger) Who would DARE say such things?” Etc.
And story type can be matched in tone.
STATEMENT: “I hear those people stole some rowboats.”
REBUTTAL: “Who said so?”
STATER: “The dockmaster’s son.”
REBUTTAL: “Oh, him. Gets things wrong. Our rowboat was stolen! With all the gear in it. We were out fishing and . . . say, you don’t suppose HE stole it do you? Did you ever hear of him stealing anything? Has he got a record?”
Well, this dockmaster’s son will now “have a record” in the stater’s tales. As theft is of interest to him, crime will also be.
5. Carefully Study Out the Scene
The technology of finding who is shooting is very vast. But the core of it is FILING.
All PR is expensive in time or money or both. And nowhere is it more time -consuming than in locating the source of a black propaganda campaign.
But, to live at all, one has to engage in this search at some time or other.
One just keeps running down these tales until one locates the source.
There can be more than one apparent source and these can be handled. But they will at last lead to the real instigator.
One just keeps locating names and filing them, with dates.
At length one name file is very thick. That’s your boy-or association or company or nation.
6. Impede or Destroy
As you have been dead agenting as you looked, the attacks get handled. The campaign ebbs and flows but actually lessens.
There are thousands of variations on finding the real WHO.
But essentially it is just looking, dead agenting, filing, looking on and on.
You are, in this whole period, handling.
Once in a while it happens fast.
Now and then the black propagandist packs up and fades away before he is fully spotted. He becomes aware of the counteraction.
The usual action is a counterpropaganda campaign based on truth.
It is a long-to-find and hard-learned fact that people who engage in black propaganda have big bursting crimes to hide.
They do not have little crimes. They have BIG ones.
One’s own ability to confront evil may be too low to really grasp the black propagandist’s crimes or believe they exist.
Such people are often SANCTIMONIOUS hypocrites. They are usually arrogant and will not parley (have conferences with a foe). They appear so terribly sure they are RIGHT that it fairly shakes one’s confidence that they could ever do anything wrong.
Thus the black propagandist is not detectable as such in many cases. The lordly institution, the lofty society, the glittering country are far, far above such a nasty psychotic trick as a studied, financed, expertly run campaign of vicious lies.
Thus they are believed. Or their servants are believed. And their campaigns can be very effective.
But this makes them hard to suspect or detect. And it makes it hard to get anything bad about them believed.
But under all this are real crimes. Not stealing apples or pinching pennies as a child. Real crimes like extortion, blackmail, embezzlement and mass murder are sitting in their closets. Believe that. For in the course of your counterattack you may despair of ever finding anything.
But you will find it.
A lofty railroad-but secretly murdering anyone who opposed their land grabs. A minister of high renown-but a secret member of and taking orders from a murder mob. The biggest and “most respected” union leader in the country- but a numbered agent of a foreign intelligence service dedicated to destroying the country’s fuel capacity and defeating its president!
And each of these engaged in and never were suspected of black propaganda campaigns that ruined many lives.
Bad guys tend to get rid of good guys. Sometimes for what they consider good reasons, sometimes for imagined reasons, sometimes because the bad guy just can’t stand a decent, bright person.
But there is no real truth in the bad guys always cause their own downfall. It may come, but it may be far too late to save the reputation or even life of the person being attacked by hidden campaigns.
Therefore it is vital to handle the matter. One can’t just hope it will all go away. It won’t. It will get disastrous to the degree that it is not handled.
The less handling, the more disastrous.
There is another hard-won truth.
ONLY COUNTERATTACK HANDLES.
The fact is that just going on PRing oneself does not remove the effects of the campaign, and all too soon one no longer has communication lines left in order to handle anything since reputation is so destroyed no one will listen and no lines remain.
One has to fill the vacuum of the counterpropagandist’s evil deeds. As these are never exposed to view, there is a vacuum there.
Another strange thing is that press will print attacks. Maybe this will no longer be true in some enlightened age. But in this era, good attacks or fights between things will get print space.
But press is very far from the only channel of communication. Governments do believe the press and think it is public opinion. A newspaper can be a fortress of some black propagandist. But a people often believes little it reads.
There are opinion leaders, there are letters, there is word of mouth. These are also channels of communication and really far more powerful than the press.
There is also friendly press. But a friendly-talking reporter is often the most suspect. He was so nice in the interview, so vicious in his article.
Statements one makes can be curved. “She had a birthday party” becomes “The delinquents in her circle gathered yesterday for a sex orgy and pretended to the police it was a birthday party. No one was jailed.”
The brand of black propaganda is very easy to see in writing twists.
So it takes time and work to reverse an attack because normal channels have to be reopened and reversed.
It is done by attacks.
But attacks which are not true earn suits. So one must attack only on proven ground.
This requires a lot of hard search.
However, a black propagandist often has many other enemies. These have sometimes gathered data.
The principles are that when the subterminals are located, they are investigated and counterattacked. Then further investigation reveals closer terminals to the propagandist and these are attacked. In short, one investigates and attacks.
Always be ready to parley—that is, have a conference and settle it. The arrogance of the black propagandist often forbids this. And when it does, it means longer and harder work and, if well done, his downfall.
In any event, the attack is a long cycle, a complex cycle and often an expensive cycle. It consists of investigate and attack.
But remember, one must attack once he has any idea of the identity of the black propagandist or even his subterminals.
There is no other way out.
Any other course is death.
7. Continue to Fill the Vacuum
Continuous good works and effective release of material about one’s good works is vital especially in a black propaganda war.
One cannot just fight.
You are in effect advertising the other fellow when you expose him repeatedly.
This gives you a new sort of vacuum. One becomes known as the fellow or company or nation that attacks _____. But who really is this fellow or company or nation?
Pamphlets, brochures, press releases, one’s own newspaper and magazine, one’s own contacts with opinion leaders, these and many more, must be supplied with A COMPREHENSIBLE IDENTITY OF SELF.
Distributing or using these, one publicizes one’s own good works.
And one must also do good works. One can’t just dedicate his life to eradicating the enemy, even when that is tempting.
On the other hand, within the dictates of safety, one cannot hide continuously.
One must, through his good works and actions at least, be visible.
So a continual, truthful and artful torrent of public relations pieces must occur.
Then one day there is no enemy.
And one’s repute is high.
There may be other attacks but now one can handle them as small fires and not as a whole burning forest.
WHAT IS BLACK PROPAGANDA?
You can see that black propaganda is a covert attack on the reputation of a person, company or nation, using slander and lies in order to weaken or destroy.
Defense presupposes that the target is not that bad.
One does not have to be perfect to withstand such an attack, but it helps.
But even if one were perfect it would be no defense. Almost all the saints in history have been subjected to such attacks. And most of them died of it.
The answer is PR TECHNOLOGY SKILLFULLY APPLIED.
To be skillful in anything, one has to know it and be experienced in it and DO it.
As weary a task as it may seem to some, as heartbreaking as it can be, one still has to fight. And fight with tools and technology and dedication superior to that of the enemy.
But progressing and getting small gains, small penetrations, small little skirmishes and battles, one at length comes up to victory after victory and at last wins the whole war.
One is saved.
L. RON HUBBARD
LRH Aides Conference
This is the sixth November, 1969, Flag Org Officers Conference.
Okay, I just wanted to call you together. There are two matters here of interest and the first of those is the local campaign. I want to call to your attention, having heard the article, you told me it was the same as Lisbon. It isn’t the same as Lisbon, it’s a brand new pitch, utterly and brand new, whereby we’re an espionage vessel of some kind or another, and we rush money to the bank with motor cycle escorts. And it’s just kooky, and it is so easily knocked out, there are so many false reports in it. For instance, if you look at it you, it says sixty women on board. The crew list invalidates that, doesn’t it? Or does it?
(Officers: 60 out of 90)
MSH: Oh no, that’s not right. Actually the last time I was counting, we had a greater majority of men aboard the ship.
Ron: Well anyway, that datum is for the birds and then that we were denied Greece is denied by our Greek letter and you can just mop up the Earth with these guys — you see, and it’s the voice of M.I.6 in Morocco.
Now if they wanted to know that that’s the opposition paper — their opposition is of course M.I.6. But anyway, I leave that to you to go ahead and run this thing down.
There’s another caper I could write up about this that I wanted your opinion on — is to have Peter Warren assemble the contractors — and tell the contractors, this guy’s trying to knock out — just call up the boys at M.I.6 in Morocco and tell them to advise their friends not to buy advertising in that paper because it says they don’t exist — invalidates the fact that the ship is being repaired in the port — so it is actually inferring that there are no repairs in the port. And it’s a direct strike at them and their future business. Because if this sort of thing goes on and happens when ships come into Casa Blanca, they very soon will find their business flat on the back, you see.
And they should spread it around that their friends should not advertise [?] similar opinion. That is one of the ways at striking back this way — but you can strike back in several ways and you should strike back, because we intend to secure this territory.
As you see, it is actually — amounts to a military objective of denying us terrain — do you see that? That is a basic military objective, and the — if you have not heard the tape of summary which I made which gives our policy along in that line, I invite you to hear that. I think four copies of that tape — four copies — ought to be sent to Jane, so that she can keep one and send some others out to her A/Gs. ‘Cause that gives her policy — that is a new policy by the way.
What you have been doing before is uncovering their people — this is hard to do — we’ve been uncovering their people — well, it has been successful to that degree — don’t you see?
But it isn’t all that successful whereas we have another one — i9s this idea of we would just invalidate their data to one and all showing them then to have some covert motive. Because they’re feeding false reports into the public and intelligence organizations of the world. Do you see? And that is from the definition of the Art of War, some thousands of years old — of — who’s this guy’s [na]me?
MSH: Sun Tzu.
LRH: Sun Tzu — and this boy has — says there are five types of agents — one of them is the dead agent. He’s the dead agent because he gives false reports to the enemy, and when the enemy finds out they are false, they shoot him. And in that bit of Chinese wisdom, all we’ve got to do is prove conclusively that these boys are booting around false reports and it invalidates all of their sources.
Now you see, that is superior to the action that we were carrying forward of unearthing their agents. You unearth their agents for sure and go on this way as we have been, but — our main action — because we don’t know all of the agents who are operating — so it invalidates any of their intelligence reports and that sort of thing.
Now even though western intelligence services are absolutely rotten at the top — they must be — otherwise their security would not be as bad as it is. To have psychiatrists sit on the advisory panels of the CIA and M.I.6 who meet yearly in conference with Russians, and knowing as any intelligence, competent intelligence officer should know — the Russians never let anybody out of the country unless he’s a KGB or GRU. KGB is their general intelligence. GRU is their military intelligence.
And Penkovsky says that nobody could — Talking about getting into diplomatic relations with the Russians is silly, because their embassies contain nothing but KGB and GRU. There’d be something like five KGB and three GRUs and then a couple of clerks, who of course have been cleared, who handle the protocol and that is a normal Russian agency.
All right, if the enemy can invade an intelligence service to that degree that is not uncovered — then it takes us to uncover that — then there’s some other fact emerges. That right up at the top, along about the level of Under Secretary of Justice or something like this, you have a red hot, do you see? It’s not a slight revelation. But this fact can also be drawn by the public, do you see? So even though they’ve got somebody at the top who’s trying to knock things through covert lines, it obviously elects the fact as an intelligence action, because the guy at the top knocking things through the covert lines and so forth, daren’t forward them overtly. Got it?
So he’s got plenty to hide. Well, if you just keep invalidating his data and showing that his data is false — you invalidate and clean up all of their damned intelligence files.
Now, new data poured in on top of that then demonstrates conclusively that it also is false. Do you follow? So you’ve invalidated a very widespread network which is not available to you by mere exposure. Do you understand?
So your action is just to continuously work at it like mad to develop documentary evidence of the falsity of report. That requires the report. And then you get the documentary evidence that shows it is false, and then you present this to the agencies involved. And not everybody is in on this, don’t you see?
A Western Intelligence service and so forth isn’t solid Russian. It’s only a minority Russian. Otherwise, they’d have the whole country — they would have run the hammer and sickle up a long time ago, don’t you see?
You see, I don’t even know that the — you’ll see CIA’s definition of Communism. And Soviet Russia is that Communism is a political party which uses the Soviet Union as a front group.
Now, we, at the same time this is going along, have got to make friends with the Soviets. Not to forward any of their purposes or anything of the sort, but we already have an “in.” We are already in the process of making friends with them, because our books are being displayed in their book fairs. And I can assure now that being Communist-connected is praiseworthy, rather than otherwise throughout the West. Only Communists have a say so in the press. Rightist is a very bad thing to be.
Now this local story is interesting that it doesn’t mention my name, doesn’t mention Scientology, and so forth, weird. So it’s a new line, it’s a new attack. And certain things have died out, and we don’t even know if it isn’t, isn’t from some other channel of service.
But never let one of these things go by. And use it to invalidate intelligence. Invalidate false intelligence. Use this as a beautiful opportunity to invalidate false intelligence.
Now any new report that comes in in the future will hit this in the files of this country’s security police. They say, “Oh, just another one. Oh, to hell with it.”
So that’s one thing an intelligence officer hates is a false report. They just fowl him up left, right and center. And he himself feeds them to the enemy. His difficulty is trying to identify a false report. So you’re going to have to identify what reports are false to them, don’t you see?
And remember the old Soviet line of three steps forward, two steps backward. In other words, you’ve got to have three successes for every two loses. But you’re in the business of conquering terrain. The right to move freely about in, and do business in countries, that’s what they are trying to deny us. So the objective is plain. Very plain objective here, right?
I also call to your attention this business of power. All they’re trying to do is reduce our power. They must figure that we are potentially terribly powerful. 1958 they decided that we were a threat to psychiatry. A covert operation has as its target: the reduction of the power of an opponent. And it doesn’t necessarily include increasing their home power at all.
So psychiatry’s operation at the present moment is reducing our power. As they do this, they are reducing their own power. The damn fools are muddying up the entire field of mental health, and they’re getting their damned teeth kicked in. Do you follow?
Now, you must be very quick with this present operation, this present action.
Always fire off quickly. Now it behoove[s] you not to look too professional.
Lean very heavily on the advices of the attorneys, but don’t let us get caught as we got caught in Greece. That attorney was inactive. He didn’t strike, do you understand?
And that’s how we lost the chips in Greece. We didn’t [?], do you follow? We didn’t carry this thing through.
But we now have a common denominator we didn’t have before. There’ve been four consecutive countries where this covert operation has sought to deny income and technology to the country involved, by false reports. So therefore the country has a vested interest in it also. Okay.
I didn’t want to go into it to any great length — but there are points in this. I have discussed them with, with Brian and the points which we have to do to undertake this. You’ve got to get these things real clear, real clean cut and follow them through very relentlessly, and make sure they are actioned. Do you follow?
You’ve got a programme that’s been running for some time now which will secure Morocco. It started way back, fortunately. We also started a programme way back in Greece, and it didn’t get there, because of the political instability of the country and the presence of the U.S. fleet and a bunch of other things of this kind. Got it?
Now our steps are very clear cut. We just run into this guy with a truck with lawyers. You also got a caper with Warren and the contractors. You’ve got another caper — you can buy or get that statement from the Panama Consul or any other person he has said this to, and that coupled with a letter which you will undoubtedly get — crossing our fingers — many a slip twixt promise and lip. Plus the Greek action runs this guy over the hill.
But another point which should be made, and this should be made very directly to the lawyer, si the opposition paper here. It is quite obviously motivated by [?] Now, we can run this caper back into Morocco. We can run, ah, pardon me, into Rhodesia. We can run this capter into Australia, we can just run this right on down and we will just keep doing this.
The Select Committee Report of the guy named Salter is a marvelous thing in — because he said that we did what psychiatry does and we provedly do not do.
You’ve got to get a proof that we didn’t do it, such as book number so and so and so and so inveighing against hypnotism, and any statement about brainwashing. You have to know something about brainwashing. Brainwashing is an action where a man is beaten and starved for seventy days, like they do in institutions. We don’t have any institutions to do that in. Do you understand?
It’s a technical action. So he’s found out in the field of technology. And then right along with that is your absolute proof, your documentary action, the World Federation of Mental Health. This guy is a member of it. You take the chapter and verse that shows that he is and then that is in continuous communication with Soviet Russia.
In other words, you hang him as a red agent. And you want to know why a red agent’s word is being taken before the Select Committee of South Australia. Just give you an idea, see.
Now that can be internally rabble roused, and that sort of thing. There’s a lot of ways to play this thing, but the way to play it is the invalidation of data. So it takes documentary action, and you’ve got to figure out what that is, right?
Alright, any questions on that?
Alright, I’m through with it.