OFFICE OF SPECIAL AFFAIRS
31 October 1987
OSA Network Order No. 21
REPUTATION OF SCIENTOLOGY AND LRH
(Originally written on 22 July 1976.)
In some recent communications on lines it has been seen that some PRs are of the opinion that Scientology and LRH are in some disrepute.
This issue is written to properly orient that opinion and also possibly de-PTS some PRs.
By the nature of his work the PR comes into contact with the writings of and the questions of the front line suppressives on the planet—the media, the guiders of the media, the executive branches of governments and their officials.
What the public thinks and what these individuals think are entirely separate things.
General surveys show that people do not trust or believe what they read in the papers. Other surveys show the executive branches of government to be held in the most thundering contempt.
To tune your statements and issues intended for the publics of Scientology to what some media weirdo or government psycho is going to say or think is to admit defeat in the dissemination of Scientology, to express personal overwhelm and actually to further a 26 year studied campaign by the bad hats to squash one of the brightest hopes for mankind.
The public is not looking for statements that we are “harmless and innocent and kind of like psychologists or Christian Scientists but kind of different you know.” The public is looking for something that will take them out of the swamp and spin of their lives and the morass of a degenerating society. To moderate your statements away from the fact that we can do that and become defensive and mild is to lose the game.
This war is actually a war of thought and utterances. It is won with the best think and the best speak.
The R in PR has to also stand for Reality.
When you degrade your statements about Scientology into a pale defense, you are out-R. In fact you are being a bald-faced liar.
If you have any doubts about what Scientology can do, and if you think its results are all bad even in some tiny mission or org, you should get in touch with the production lines and actually talk to some people about what Scientology has just done for them. It isn’t slight. There is no other agency on Earth that could have done that for them.
Sure, tech gets its failures. You may hear about those. But the percent is slight. The psychologist and psychiatrist get nearly 100% failed case reports—as well as suicides, murders and deaths. And as to our failures, few as they are, why is it so many freeloaders actually pay their debt? And why is it the leading opponent in Canada self-audits and gets gains? These are staff failures, organization failures—they are not tech failures and for sure they are not my failures if you saw how hard I work to keep tech in and how many I recover.
But on reporters—have you ever seen one write anything nice about ANYBODY? Really glowing nice? Look at the papers and see what they write about other people. Most of them are lies and nearly all of it is entheta.
And as for the government—any government today—have you ever seen it going out of its way to be decent or to make people happy?
You can grind away with the media and the officials and after a while you think Scientology isn’t respected in the world and that everyone thinks Hubbard is a bum.
And by taking such an attitude you can unwittingly further it.
I’m reminded of a tough old marine sergeant, sour of the world, posted at the Apollo in Corfu by his SP officers (who let their men starve in rat-infested transports) to forbid any marine or sailor from coming aboard the Apollo. The officers (acting on government orders) had briefed their men to stay away and the men hadn’t—they wanted to help paint a building we had and to talk about Scientology. The old sergeant had his orders and being a marine he carried them out and didn’t let his patrol let anybody from those navy ships aboard. But when asked by an Apollo crew member if he’d heard of Hubbard the sergeant said, “Hubbard? He’s a good man. Yes, I’ve heard about L. Ron Hubbard.”
So don’t get conned into carrying an enemy line.
Defensive PR may be necessary in a flap. But start specializing in offensive PR and to hell with whether the SPs consider it offensive to them—since it is!
Say what Scientology really is.
And if you have any doubts about what I am and what I do, then find out for yourself.
It will be your theta that pushes them and their entheta into the common grave of historical oblivion. WE are the future. Not them. Always play it on the bright and winning side. That’s us. And me.
L. RON HUBBARD
HUBBARD COMMUNICATIONS OFFICE
Saint Hill Manor, East Grinstead, Sussex
HCO POLICY LETTER OF 9 JUNE 19751
PR Series 27
THE ENEMY LINE
When there is a concerted short or long-term campaign going on against someone or something from a single or multiple source, there has been a black PR agreement as to what to say about that someone or something.
Some worked-out and agreed-upon entheta is concocted.
The enemy’s PRs, media outlets and front groups are given exact statements to make.
There is a maxim in PR or advertising that A MESSAGE MUST BE REPEATED OVER AND OVER TO IMPINGE ON A GIVEN PUBLIC. This is found in advertising as “brand-name exposure.” In general PR work it is used to get a client’s name repeated over and over. Even in intelligence the same principle is used: they have the same report appear in several places at once. This convinces the opposition of its “truth.”
An enemy group usually originates several carefully worked-out entheta statements. You can always trace these as being a planned campaign by someone because the same perverted statements appear at widely separated points.
Example: Glutz Biscuits is monopolizing the market. The Weevil Biscuit Company PRs decide to attack Glutz Biscuits and get more of the market. At a meeting, Weevil’s PRs decide upon “Twelve Glutz Biscuit employees were hospitalized for rabies.” To make press on this they get Gussie Mug to get a job at Glutz, pop some soap in her mouth and get carted off for a rabies test. Gussie’s “mother” calls the president of Glutz and confesses Gussie had scratched another employee. The Glutz president has several employees checked for rabies. Weevil PRs tip off the press. The result is a tiny local item “Several Glutz employees were tested for rabies after another employee was hospitalized.” Two-line filler.
But Weevil PRs now go to town. A citizen’s committee angrily condemns Glutz for unhygienic actions. The Health Ministry and local city inspectors are called in and Glutz packages are suspended in stores.
All Weevil Biscuit distributors and salesmen are given the tip-off and clippings. They each are heard to say, “Too bad about Glutz-they had rabies develop in their plant and it has been shut down by the Health Ministry.”
Glutz PRs now deny that the plant is shut down and say that there was only one case of rabies. The idiots.
Glutz staggers into a ten million dollar loss.
Their error? They FORWARDED AN ENEMY COMMUNICATION LINE.
Glutz could have DAed and should have whenever the subject came up. But never brought it up!
And Glutz PRs should have (a) gotten Gussie to confess it was done by Weevil, (b) promptly done a campaign on Weevil, and (c) instructed their own network to say (a new arranged line) “Did you hear about Weevil trying to buyout Glutz yesterday? What these guys will do for a takeover!”
NEVER FORWARD AN ENEMY CAMPAIGN ON YOUR OWN OR OTHER LINES!
Don’t deny rumors for that is what they want you to do.
HAVE A BETTER CAMPAIGN THAN THEY HAVE AND FORWARD IT!
Examples of enemy-planned statements re Scientology:
1. “People who should have professional help go to them” (Truth is, those who started this kill people with their “professional help.”) Answer: Expose the source as murderous.
2. “Hubbard is a science fiction writer.” (This is not too bad as people respect science fiction writers. But it is false. Hubbard only wrote 1,000,000 words of science fiction over a short period and wrote 14,000,000 words on other things. They plug “fiction” to connect it to Scientology. Subtly clever.) A countercampaign might be (the truth) “Hubbard’s books on Dianetics and Scientology sell more copies than any other writer about the mind. Every psychology course today tries to include Hubbard’s work.”
3. “Hubbard is not allowed to enter England.” (The truth is that this was rigged while Hubbard was not in England and is based on no offenses of any kind, a purely PR action.) A counteraction: Hubbard is a popular member in a score of English clubs and professional societies.” The enemy line is now very ineffective. It has put itself in the same situation
as the Weevil Biscuit Company! It is wide open to attack in every quarter and it opened the door by opening an attack.
Don’t be a Glutz PRo
NEVER FORWARD AN ENEMY CAMPAIGN ON YOUR OWN LINES! THE ONLY ANSWER TO A CAMPAIGN IS A CAMPAIGN OF YOUR OWN.
L. RON HUBBARD