HUBBARD COMMUNICATIONS OFFICE
Saint Hill Manor, East Grinstead, Sussex
PR Series 7
About the most involved employment of PR is its covert use in destroying the repute of individuals and groups.
More correctly this is technically called BLACK PROPAGANDA.
Basically it is an intelligence technique.
It can be a serious error to cross intelligence and PR.
These are two different fields. They have two distinctly different technologies.
A PR man must also know something of intelligence technology. Otherwise one day he will be left gaping.
Intelligence is intelligence. PR is PR.
When you gather information by intelligence procedures and at once employ it for PR, the result is likely to be poor.
It is not that it isn’t done. It’s that it isn’t very effective. Also it is an act of desperation.
PR IS OVERT.
INTELLIGENCE IS COVERT.
PR is at its best when it begins and ends overtly.
Intelligence is best when it begins and ends covertly.
PR with an open demand by known authors, a demonstration, a conference is normal PR.
Intelligence trembles on the edge of PR when filched data explodes a storm in the public. It recoils when the authors are then known.
Black propaganda is, in its technical accuracy, a covert operation where unknown authors publicly effect a derogatory reaction and then remain unknown.
The effect of black propaganda is largely wiped out by “Oh, it was the Germans who set them up.”
So PR enters intelligence in this way: One finds who set up the black propaganda and explodes that into public view.
This use of PR is almost that of an auditor to the group. One is disclosing hidden sources of aberration.
To use intelligence to find where they hid the body and then flip over into wide publicity is not very powerful in actual practice. There better be a body there and one better tell the police not the public.
If there are no effective police, then one has the problem of police action. Exploding it to the public ideally is an effort to make the public a vigilante committee. Modern publics seldom rise this high. Educated publics seldom explode to the explosion.
A PR man who thinks of taking Blitz & Company’s crimes to the public is really just dreaming hopefully—without foundation. It may or may not hurt Blitz. It might recoil. The ability of the public to stand around and look stupidly at a dripping-handed murderer without doing a thing about it is a symptom of our civilization. They ought to act. They don’t. You can form an opinion amongst them but governing bodies won’t consult it.
Exposure is not an effective road to action. It can be to opinion. It is slow.
Then what is effective?
By definition intelligence is covert. Undercover. If it is kept so all the way it is effective.
When intelligence surfaces it becomes very ineffective.
Threat and mystery are a lot of the power of intelligence. Publicity blows it.
Take the Red Orchestra, World War II, Stalingrad Campaign. In Berlin, Schultz-Boysen and other highly placed Russian agents got the whole German plan of the battle that was to be Stalingrad. Brilliant and covert intelligence. They passed it to the Russians. Brilliant and covert comm. The boss at Center in Moscow put the ring’s names and addresses in a code radio message. The Germans of course broke the code. The Germans rounded them up and messily executed them on meat hooks. The Germans had no other battle plans but contemplated not attacking Stalingrad that way. This put the whole coup at risk. Then the Germans did use the plans the Russians knew and that was the beginning of the end of WW II.
So TWO exposures threatened the success of this intelligence coup. One was the stupid radio message. The other was the realization the Russians had the battle plans.
Exposure is the basic threat of intelligence.
PR is the willful broadcast of information.
The two don’t mix well.
Possibly used since the morning pale of history, black propaganda was developed by the British and German services in World War I into a fine art.
The word “propaganda” means putting out slanted information to populations.
One propagandizes the enemy population or one’s own or neutrals.
In popular interpretation it is a parade of lies or half-truths or exaggerations.
PR and advertising technology and mass news media are employed as well as word of mouth and posters.
The trouble with it is that it can often be disproven, discrediting the utterers of it.
It may serve the moment but after a war it leaves a very bad taste.
If one is engaging on a campaign of this nature, its success depends on sticking to the truth and being able to document it.
The entire black propaganda campaign conducted for twenty-one years against Scientology began to fold up in its sixteenth year because never at any time did its instigators (a) have any factual adverse data or (b) tell the truth.
The Scientology movement continued if only by heroic means and much sacrifice.
But at last nobody of any note believed the propaganda.
The attackers pulled in on themselves a counterattack based on penetrating, horrible, documented truth.
It required intelligence-like tactics to discover who it was exactly.
The “dead agent caper” was used to disprove the lies. This consisted of counterdocumenting any area where the lies were circulated. The lie “they were ____” is countered by a document showing “they were not.” This causes the source of the lie and any other statements from that source to be discarded.
That real trouble and damage was caused Scientology is not to be discounted. The brilliance of the defense was fantastic. The depth and inroads the propagandists reached was alarming. BUT THEY DIDN’T MAKE IT.
Some black propaganda campaigns have won in other areas, not Scientology.
The British got the US into World War I with black propaganda, despite a president elected on a peace platform.
Many individuals have been destroyed by black propaganda. Wilhelm Reich was by the lies and violence of the FDA.
So black propaganda is not a certain-result technology. It is costly. It makes fantastic trouble.
Essentially it is NOT a PR campaign. It is a cross between PR and intelligence.
The technique is:
A hidden source injects lies and derogatory data into public view.
Since it is a hidden source, it requires an intelligence approach to successfully end it.
In the meanwhile the “dead agent caper” is the best tool to counter it.
Legal action can restrain such a campaign but is chancy unless one knows the source or at least has counterdocuments. It is risky solely because “law” is unpredictable. However legal action has a definite role in restraining, not in ending, such a campaign.
A good policy when faced with a black propaganda campaign is to defend as best you can (dead agent and legal restraints) while you find out (intelligence) WHO is doing it. Then, confrontation can occur. Finding and suing false whos can make things much more involved.
Black propaganda countercampaigns are inevitable. One engages upon them whether he would or no. These are engaged on while one narrows down the area to an exact WHO. For instance, one knows the Whatsits are attacking one. Thus he can counterattack the Whatsits. But what are the Whatsits exactly? and to whom are they connected? and exactly WHO, an individual always, is keeping it going? These last three have to be answered eventually. And that requires an intelligence-type search.
So there is where intelligence and PR cross.
When PR goes into black propaganda (hidden source using lies and defamation to destroy) it has crossed intelligence with publicity. They don’t mix well.
The action is risky to engage upon as it may run into an ex-intelligence officer or trained intelligence personnel. It may also run into a dead agent caper or legal restraint.
Anyone engaging in black propaganda is either using a wrong way to right a wrong or confessing he can’t make it in open competition.
Outright protest PR based on facts is a legitimate method of attempting to right wrongs.
It has to be kept overt. It has to be true.
Protest PR can include demonstrations, hard news stories and any PR mechanism.
Minorities have learned that only protest PR can get attention from politicians or lofty institutions or negligent or arrogant bosses.
Where protest PR is felt to be a necessity, neglect has already occurred on the issues.
The riots of Panama some years ago were very violent, verging on open war. This followed the negligence of the US in negotiating new treaties, a matter arranged for long ago and arrogantly skipped for several years by the US.
The slaves were freed in 1864 but were either misused or neglected for the next century and finally became a key racial problem full of demonstrations and riots and social unrest. Imperfect redress of wrongs following these then continued the riots. This is probably the biggest PR mess of the last century and a half, wobbling this way and that. It is still in the stage of protest PR, possibly because it went so very, very long unhandled.
The only real recourse these people had was protest PR. Recently, black congressmen were refused audience by the president and had to stage a demonstration before it was granted. But protest PR did obtain an audience.
The silliest idea of modern times is conscription. Draftee soldiers might possibly be excused as a levée en masse but not as the habit of government in peace and war just to overcome their lack of ability to make the country worth fighting for and the armed services a stable, attractive career. This is all the more foolish since hardly anyone in history ever had any trouble recruiting an army that could pay for one. Even Gibbon remarks on it as an amazingly easy thing to do in any civilization. And that is true today.
So conscription is continued. Facing every young man with an arbitrary military future was a bad thing. Napoleon invented it and he lost.
Protest PR was the answer used to contest it. Met by force and violence, it has not halted.
Somebody will have to give the country a nobler cause more decently prosecuted, will have to better the services and conditions and will have to admit men without demanding their right names or perfect physique and make them immune to recall for civil offenses. Probably that army would fight well. Conscript services are too expensive, too inefficient and too ready to revolt for any sane government to use them. But here this unhandled wrong has to resort to protest PR.
So protest PR has its place. It is a fine art. It is the subject of fantastic skill and tech.
It is not good. But it does work and it is used as a last resort when normal hearings and good sense fail.
When money and force lead and opinion leaders are unheeded, when special privilege enters management or government, protest PR, the strike, the demonstration, is the tool employed.
If that doesn’t work, or if it is crushed, subversive actions, general intelligence actions, black propaganda and other evils occur.
PR used soon enough can avert much of these consequences.
But there are always two in any fight and the other side may not want to live and so set themselves up.
Intelligent early PR is the best remedy. But it is not always possible.
L. Ron Hubbard
S E C R E T
GO 060571 LRH
6 May 19711
What is called an “Intelligence Hypothesis” (working intelligence theory for a given situation) is of vital necessity in extending an org’s reach and economizing on action and work while increasing effectiveness.
So far we have been using an “Intelligence Hypothesis” I developed in 1965. Taking all channels of attack on us country by country, I found the cycle of attacking sources was (a) Income Tax (b) Health Dept or Agency (c) Immigration and (d) a type of press.
Moving this up to an International level, and trying to find out who could have that much influence the Intelligence Hypothesis I formed was that it would have to be a member of the World Bank with psychiatric connections or who planned usages of psychiatry as part of world control.
We used this to narrow and target our searches. It led us to WFMH and the NAMH. And it served us well. But it did not lead all the way until this year.
We found the central handler (one who orders operatives and operations) and proved it by numerous correspondences we were given. The track on this was started by a bit of flair (insight). And it has proved out absolutely. The person is “Mary Appleby” Secretary of the National Association of Mental Health of England. It is she who writes and phones her contacts to start attacks on Scientology.
Her uncle (just now deceased) was OTTO NIEMEYER of the World Bank.
So that finally ends off the 1965 Intelligence Hypothesis as totally correct.
It has gotten us this far.
But in getting there, new data has shown up.
Brilliant work in tracing the origins of the WFMH disclosed it and the NAMH to have NAZI origins. Goerings Cousin, Villinger, others others were at the root of Naziism in Germany and brought Hitler to power! They started the death camps and they not Hitler ordered the extermination of Jews.
Racial purity, genes, Man is an animal, etc were originated (and still held to) by this psychiatric group.
In 1936 they dominated the Beers organization (NAMH).
In 1948, fleeing before war criminal hunts, these people formed the WFMH in London.
GO 060571 LRH
– 2 –
We were fooled into thinking it was Communistic because they also penetrated Russia. Pavlov was one of them! (Trained at the University of Leipzig.)
We thought it went Russia to West. Actually that is because it went Nazi to Russia and Nazi to West. Both Russia and the West are internally dominated in the field of psychiatry by the original Nazis. So it could look as though it were coming in from Russia.
The third party between East and West could be the Neo-Nazi!
So we need a new working theory to extend what we now know.
The Nazi had three principle channels into the world.
Intelligence. Nazi intelligence was the largest and most effective intelligence organization the world ever knew. Many texts exist on this. After WW I they hid their files, brought them up to date about 1928 and brought Hitler to power. They had agents by the thousands in every nation – they set up Austria, Czechoslovakia, Poland and France to fall by penetration at the top. Hitler won those countries after they had been won by Intelligence. His force of arms was a disruption to intelligence take overs (geo-politics).
Drugs. The Germans had total domination of the world’s drug industry. Their chemists and firms covered the globe. They even sought political extension by barganing [sic] new drug cures.
Psychiatry and Psychology. Leipzig is the source of the animal and reflex theories now believed and taught all over the world. Nazi racial purity, gene theories etc are taken from German psychiatry and psychology. German Psychiatrists gas chambered 300,000 insane before Hitler, originated the orders about Jews, etc. Hitler only okayed them. This kill-think is now in use in every country – gene theory – must sterilize and kill. Psychiatric atrocities now disclosed in England and elsewhere are Nazi practices. The death camp techniques used to exterminate masses were psychiatric.
NEW WORKING HYPOTHESIS
Apparently there exists somewhere a Nazi Memorial or plan to conquer the world.
By intelligence infiltration of governments, drug addiction and dependency and using psychiatry to eliminate political undesireables and minorities, a group is bent on world political conquest.
When Nazi Germany was militarily defeated, the intelligence operatives and files were left “in place” in other countries, the Nazi Chemists were left in the seized drug firms abroad, the psychiatric “empire” still existed overseas.
At the defeat of Germany these three networks were not wiped out abroad but left them in place.
GO 060571 LRH
– 3 –
Many military officers in allied services were financially well connected – related to bankers or were bankers.
These intelligence, drug personnel and psychiatric network files passed into financial hands.
The German Mark rose as the only strong European currency after WW II. West Germany now has most of the world’s gold or at least large hoards of it.
NEW INTELLIGENCE HYPOTHESIS
NAZIISM WAS CONTINUED ON THREE NETWORKS AS A MEANS OF WORLD CONQUEST.
We see that no one arrests psychiatry for murder, mayhem, fraudulent money collection. This could only be done by intelligence type control of government figures. Key positions worked in the German sector (as did Appleby and almost every other political person who attacked us in England). It follows this should be true in the US, Anzo, Spain, South Africa, etc – that our opponents have intelligence background either of their own country or Germany. These political mouthpieces have ex or current intelligence background. And as this is turning out to be a Fascist network, they have discoverable Fascist connections.
Psychiatric opponents are all part of the Nazi connected WFMH or NAMH. They are also, some of them, intelligence connected and many are German in name or origin. Their technology and what they urge is pure Fascism straight out Nazi death camps.
Drug firms are ex-German or German connected. They finance or support the Nazi networks. They also are turning the West to drug addiction.
Finance networks exist to crush other currencies and elevate the German currency and look to the other three networks to politically pave the way.
Now this is theory. There is much data to support it. We can document the earlier working theory. Appleby is a Nazi pure and simple. So is the WFMH and the NAMH as all they advocate is Nazi.
There is negative proof of political control by intelligence. Governments seem powerless to arrest or clean up mayhem, murder, theft, etc conducted by psychiatry.
German psychology is taught in every university. Even Dewey the “great American Educator” was indoctrinated at Leipzig. Nazi policy and political tactics are beginning to show in the west.
GO 060571 LRH
– 4 –
Actually the networks are very frail, very prone to exposure.
If this Intelligence Hypothesis is true, it is of great use to us. For instance – head of FDA attacks us. Action – run back his Fascist background and connections.
We should test out this theory.
The attacks on Scientology are directed by Appleby.
We are attacked because if we proved psychiatry false by introducing a true mental science we would destroy their political terror weapon.
There are then four networks in all, as we must include International banking.
The four must be run from somewhere, possibly privately not governmentally from West Germany.
If this theory is true then every attacker has one or more of four connections. Intelligence, psychiatric, drug and banking.
To make even further headway on making a saner planet we should test out this new theory and see if it doesn’t lead us to a new origin point for world distress. We may even be looking at the real 3rd party of East-West tension that gives us the threat of atomic war.
Needless to say, police usually side with Fascists and would tend to be blind to this theory. So it may very well be up to only us.
However Fascism is a very dirty word in the world and has many opponents.
The 1965 theory got us to the handler of attacks on in the UK and Commonwealth.
Let’s see where this new theory gets us.
L. RON HUBBARD
HUBBARD COMMUNICATIONS OFFICE
Saint Hill Manor, East Grinstead, Sussex
REISSUED 24 SEPTEMBER 1987
(Reissued with updated distribution.)
(This is a defense paper on material developed after 18 years of ceaseless attack by a foreign enemy. Nothing in this paper advocates physical violence or invites the physical destruction of persons.)
In these days of “cold war” when actual warfare is impossible due to atomic weapons, the warfare is waged in the press and public in the form of ideas.
If you uniformly apply the tactics and strategy of battle to the rows we get into, press or legal or public confrontation, you will win.
The enemy uses ” groups” and meetings of groups like one would use squads.
If we and they are considered as two hostile and opposing nations at war, then a huge array of tactics and strategy become visible.
One parallels in the field of thought what is used and done in the field of battle in other ages.
You don’t have to know too much about the tactics and strategy of warfare to apply this but it helps.
The end product of war, according to Clausewitz, the authority on it, is (condensed) “to bring about a more amenable frame of mind on the part of the enemy.”
But there are also wars of attrition. We are engaged in one where total destruction of us has been the enemy’s aim for, at this writing, 19 years. This is barbarian warfare, thus the enemy must have had very positive fears and terrors about us. Since he fought for total attrition. In this case it is not safe to hope for any half-way win. We must ourselves fight on the basis of total attrition of the enemy. So never get reasonable about him. Just go all the way in and obliterate him.
It is bad warfare to fight battles on your own terrain, in your own subject area. It is not good to fight in the territory of allies. Fight battles wherever possible only on enemy terrain, in and about his subject and his people, not ours. You can gauge your relative success by this. When all your battles are fought on his terrain, you are winning.
A good general expends the maximum of enemy troops and the minimum of his own. He makes the war costly to the enemy, not to himself.
Copyright (c) 1969 by L. Ron Hubbard.
All Rights Reserved.
HCO PL 16.2.69 II
One cuts off enemy communications, funds, connections. He deprives the enemy of political advantages, connections and power. He takes over enemy territory. He raids and harasses. All on a thought plane – press, public opinion, governments, etc.
Seeing it as a battle, one can apply battle tactics to thought actions.
Intelligence identifies targets and finds out enemy plans and purposes, enemy connections, dispositions, etc. It is fatal to attack a wrong enemy. But it is good tactics to make the enemy attack wrong targets or persons himself.
Good intelligence pinpoints who when where what.
Good PRO plans an action and operations fights the battle.
Legal is a slow if often final battle arena. It eventually comes down to legal in the end. If intelligence and PRO have done well, then legal gets an easy win.
You can win a battle even without legal and by PRO alone.
You intend to win it without legal wherever possible.
The prize is “public opinion” where press is concerned. The only safe public opinion to head for is they love us and are in a frenzy of hate against the enemy. This means standard wartime propaganda is what one is doing, complete with atrocity, war crimes trials, the lot. Know the mores of your public opinion, what they hate. That’s the enemy. What they love. That’s you.
You preserve the image or increase it of your own troops and degrade the image of the enemy to beast level.
Always be ready to parley but watch for tricks. Don’t give the enemy breathing space.
Capture and use his comm lines. A press magnate on your side is a big win.
You have in one of these publicity wars all the factors of modern wars complete with artillery, cavalry, infantry.
For example at this writing, all fighting has been on our terrain; they knew our generals we didn’t know theirs; they had all the press, funds, government control. We are reversing this. We are fighting now on their ground. But we have a long way to go.
We will make it all the way providing we look on this in terms of active battle and not as a “if we are saintly good we will win.” The people who win wars have a saintly image but they win the war by clever and forceful use of the rules of tactics, strategy and battle.
Wars are composed of many battles.
Never treat a war like a skirmish. Treat all skirmishes like wars.
HCO PL 16.2.69 II
The cold war is a war. The West is losing it because it is fighting by other rules than the rules of war. We mustn’t lose it.
L. RON HUBBARD
Adopted as official Church policy by
CHURCH OF SCIENTOLOGY INTERNATIONAL
Hubbard, L. R., (1969, 16 February). Battle Tactics. (Hubbard Communications Office Policy Letter).
- Document studied on Confidential GO Intelligence Course. PDF format. ↩
- Document studied on DSA Investigations Officer Full Hat. ↩
- Important Note: We have webbed both Hubbard’s original Policy Letter “Battle Tactics” of February 16, 1969 and the reissued version of September 24, 1987 in their entirety for purposes of comparison by students and scholars, as proof of Scientology as a hate group at war with good people for over thirty-four years, and as a warning to everyone of the cult’s malevolent intent. The two documents show a categorical continuity between the nature and actions Hubbard postulated for Scientology and Scientologists during his Guardian Office period and the nature and actions Miscavige requires of the cultists in this, his RTC-OSA era.
We believe that the organized beastification of good people is a crime against humanity. We believe that the obliteration of people, which “ Battle Tactics” clearly orders, is impossible without violence, indeed without murder. The order to get public opinion “in a frenzy of hate against the enemy” — by which Hubbard, Miscavige and Scientologists mean hate against the good people who oppose their criminality — demonstrates beyond any doubt that Scientology is a hate group. This document states emphatically that Scientologists are to consider themselves at war with the good people they make their “enemies,” and are to employ battle tactics in all dealings with these good people.
We believe that the good people who are the Scientologists’ targets for hate, beastification, war and obliteration have an absolute right to know the information contained in this document, and that such knowledge cannot be denied them by Scientology’s application of commercial copyright law.
We believe that the safety and security of the general public necessitate this document’s exposure and broad dissemination.
We believe that anyone considering becoming involved with the Scientology cult as a customer, employee or agent has a right to know that he or she is becoming involved with a hate group at war with good people, and should think very seriously about the consequences of any involvement.
We believe that all Scientologists have a right to know that they are being whipped into a frenzy of hatred by their cult’s leaders, that whether they have known it or not they are at war with good people, and that their labor supports, and their fees buy, the beastification and obliteration of those good people.
Finally, we believe that this document must be made universally available so that government and law enforcement officials can no longer pretend that they do not know what evil Scientology intends toward the citizens that government and law enforcement are sworn to protect, and so these officials will be denied the defense of ignorance when this criminal cult executes its final obliteration solution. ↩